Aroha is a brand of honest and delightful personal care products. We use nature’s best ingredients in their purest form to make products that will absolutely love and protect your body. Aroha started off as a DIY initiative by two disgruntled consumers, which has turned into a resistance against everything that is artificial, insincere and boring in the consumer industry.
Honesty - So we keep making sincere products that are unconditionally natural. No fine print here.
Delight - Because who likes boring. Expect us to do things differently.
Sustainability - Because there is no planet B. We will always design our products to have low carbon footprint. Our products are also cruelty-free.
Aroha products are priced to ensure they are accessible to everyone. We want to be a part of the movement to make Natural mainstream and cool.
Founder & Guinea Pig
Nikhil started his career as a coder, suffered premature greying raising money for charities and dabbled in digital marketing before he founded Aroha. He makes up for the lack of an ivy league education with his enthusiasm to be the test bunny for new formulas. All Aroha products are tested on him first so... would it be really be fair to call ourselves Cruelty-free?
Nikhil is inspired by his empathy for the consumer and love for nature and he hopes to show that in all the products made by Aroha.
Nutan M. Nagarbale
Co-Founder & MasterChef
Nutan was supplied with an overdose of Omega 3 supplements to her right brain at birth. Since then she has been a creative junkie. Not the worst kind of junkie you can be huh? Bored by her day job as an HR manager, she decided to indulge her creativity on an empty canvas five years back and there has been no looking back since then. Now she wears 3 hats everyday. She wakes up at 4am everyday to paint, spends the day as an HR consultant while building Aroha the whole time. She is also currently pursuing a bachelors degree in fine arts… Phew... And you thought wonder woman exists only in the DC universe.
A man of few words, Debarpan prefers to tell stories visually. He likes making vector based illustrations, brand identities, infographics, custom typefaces, drinking tea and a good game of football. Being a freelancer, he also finds time to pick up relatives and friends from the airport. Follow him on instagram https://www.instagram.com/debarpan/