About us

Aroha is a brand of honest and delightful personal care products. We use nature’s best ingredients in their purest form to make products that will absolutely love and protect your body.


Honesty - So we keep making sincere products that are unconditionally natural. No fine print here.

Delight - Because who likes boring. Expect us to do things differently.

Sustainability - Because there is no planet B. We will always design our products to have low carbon footprint. Our products are also cruelty-free.



Nikhil Rudrappa
Founder & Guinea Pig

Nikhil started his career as a coder, suffered premature greying raising money for charities and dabbled in digital marketing before he founded Aroha. He makes up for the lack of an ivy league education with his enthusiasm to be the test bunny for new formulas. All Aroha products are tested on him first so... would it be really be fair to call ourselves Cruelty-free?

Nikhil is inspired by his empathy for the consumer and love for nature and he hopes to project that in all the products made by Aroha.